Gdańsk, Poland

Digital Marketing Manager

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.merito.pl/english/gdansk
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Manager
Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting their existing intake.
Robert Heller (1975) "Research in light of a dark tunnel" Audit AGB research. London, Spring 1973
Manager
The increase of this efficiency is essentially the problem of the manager, and the amount to which it can be increased by proper study is, in most cases, so great as to be almost incredible.
Henry Gantt (1910) Work, Wages, and Profits: Their Influence on the Cost of Living. p. 14
Manager
Theory is a dirty word in some managerial quarters. That is rather curious, because all of us, managers especially, can no more get along without theories than libraries can get along without catalogs — and for the same reason: theories help us make sense of incoming information.
Henry Mintzberg (2005) Managers Not MBAs p. 249

Contact:

Aleja Grunwaldzka 238A
80-266 Gdańsk
Tel. 58 522 75 00


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