Gdynia, Poland

Data-Driven Content Marketing and Digital Storytelling

Data Driven Content Marketing & Digital Storytelling

Language: Polish Studies in Polish
University website: www.merito.pl/english/gdansk
Digital
Digital usually refers to something using digits, particularly binary digits.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Storytelling
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Storytelling
Which his fair tongue—conceit's expositor—
Delivers in such apt and gracious words,
That aged ears play truant at his tales,
And younger hearings are quite ravished.
William Shakespeare, Love's Labour's Lost (c. 1595-6), Act II, scene 1, line 72.
Storytelling
An' all us other children, when the supper things is done,
We set around the kitchen fire an' has the mostest fun
A-list'nin' to the witch tales 'at Annie tells about
An' the gobble-uns 'at gits you
Ef you
Don't
Watch
Out!
James Whitcomb Riley, Little Orphant Annie.

Contact:

Śląska 35/37 str.
81-310 Gdynia
phone: +48 58 522 77 80

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