Łódź, Poland

Sales and Marketing Psychology

Psychologia sprzedaży i marketingu

Language: Polish Studies in Polish
Subject area: social
University website: www.wsbinoz.edu.pl/en
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Psychology
Despite the burgeoning technologies in the field of "helping", on many levels psychotherapy is still a crapshoot. Some of the goal of training, I think, is to help students accept that fact. The work is part science, part art, and part luck. Learning to tolerate the anxiety inherent in that recipe is critical for any clinician.
Martha Manning, in Undercurrents (1st edition ed.). HarperCollins. 1995. pp. p. 9
Sales
Love and admiration are drowned in these astronomical figures.
Georges Duhamel, In Defense of Letters (1937), E. Bozman, trans. (1939), p. 110
Psychology
The great shift … is the movement away from the value-laden languages of … the “humanities,” and toward the ostensibly value-neutral languages of the “sciences.” This attempt to escape from, or to deny, valuation is … especially important in psychology … and the so-called social sciences. Indeed, one could go so far as to say that the specialized languages of these disciplines serve virtually no other purpose than to conceal valuation behind an ostensibly scientific and therefore nonvaluational semantic screen.
Thomas Szasz, Anti-Freud (1990), p. 44

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