Chorzów, Poland

Practical Internet Marketing

Praktyczny marketing internetowy

Language: Polish Studies in Polish
Subject area: economy and administration
Studies online Studies online
University website: www.merito.pl/english/chorzow
Internet
The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Internet
A year ago I was the original Internet Dummy. [...] Then while I was on vacation, a colleague ran some telephone wire into the back of my computer, loaded a communications package, and left me a note about how to launch the operation.
Readers, that note is now framed in my office. Eventually that telephone wire led to the Internet and the single most amazing, entertaining and educational experience of my career.
Quite simply, the Internet has revolutionized the way I interact with the outside world, altered my work habits, and burst the bubble around my PC. It has also challenged my thinking about the future of personal communications technology. And I believe that sooner — rather than later — these changes will be mapped onto society as a whole.
Paul McCloskey, executive editor of "Federal Computer Week", in the introduction to The Internet for Dummies (1993)
Internet
The internet is like a big circus tent full of scary, boring creatures and pornography.
Richard "Lowtax" Kyanka, speaking at the University of Illinois

Contact:

Sportowa 29 str
41-506 Chorzów
tel. +48 32 349 84 74

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