Jelenia Góra, Poland

Brand Building and Promotion

Budowanie i promocja marki

Language: Polish Studies in Polish
Subject area: economy and administration
University website: kans.pl/en/lang
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Building
A building, or edifice, is a structure with a roof and walls standing more or less permanently in one place, such as a house or factory. Buildings come in a variety of sizes, shapes, and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, land prices, ground conditions, specific uses, and aesthetic reasons. To better understand the term building compare the list of nonbuilding structures.
Promotion
Promotion may mean:
Building
Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shattered steel, but they cannot dent the steel of American resolve.
George W. Bush in his "Address to the Nation" (September 11, 2001)
Building
Better the rudest work that tells a story or records a fact, than the richest without meaning. There should not be a single ornament put upon great civic buildings, without some intellectual intention.
John Ruskin, Seven Lamps of Architecture, The Lamp of Memory.
Building
We require from buildings, as from men, two kinds of goodness: first, the doing their practical duty well: then that they be graceful and pleasing in doing it; which last is itself another form of duty.
John Ruskin, The Stones of Venice, Volume I, Chapter II.
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