Effective Marketing Online – Analysis, Tools, Methods

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

[A]t the close of the Middle Ages, when the so-called Arabic figures became established throughout Europe with the symbol 0 and the principle of local value, immediate progress was made in the art of reckoning. The problems... led up to the general solutions of equations of the third and fourth degree by the Italian mathematicians of the sixteenth century. Yet even these discoveries were made in somewhat the same manner as problems in mental arithmetic are now solved in common schools; for the present signs of plus, minus, and equality, the radical and exponential signs, and especially the systematic use of letters for denoting general quantities in algebra, had not yet become universal. The last step was definitively due to... Vieta... and the mighty advancement of analysis resulting therefrom can hardly be measured or imagined.

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.