Warsaw, Poland

Content Marketing and Multimedia Production Management

Content marketing i zarządzanie produkcją multimedialną

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.pja.edu.pl/en/
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Multimedia
Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.
Production
Production may be:
Management
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement. Mission has an eternal quality. Goals are time bound and once achieved, are replaced by others.
Patrick Dixon (2005) Building a Better Business - the key to management, marketing and motivation. p. 66
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Production
But if capitalism had built up science as a productive force, the very character of the new mode of production was serving to make capitalism itself unnecessary.
John Desmond Bernal (1959) Marx and Science. p. 39.
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