Wrocław, Poland

Trend Analysis and Forecasting in Business

Analiza i prognozowanie trendów w biznesie

Language: Polish Studies in Polish
University website: www.merito.pl/english/wroclaw
Analysis
Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (384–322 B.C.), though analysis as a formal concept is a relatively recent development.
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Forecasting
Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trends. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar, but more general term. Both might refer to formal statistical methods employing time series, cross-sectional or longitudinal data, or alternatively to less formal judgmental methods. Usage can differ between areas of application: for example, in hydrology the terms "forecast" and "forecasting" are sometimes reserved for estimates of values at certain specific future times, while the term "prediction" is used for more general estimates, such as the number of times floods will occur over a long period.
Trend
Trend, trending, or trends may refer to:
Business
All businesses operate below their true potential. That is unavoidable, given the fallibility of human beings.
Robert Heller, British management journalist and author. 'The Competitors', Chapter 10, The Decision makers (1989).
Analysis
Now analysis is of two kinds, the one directed to searching for the truth and called theoretical, the other directed to finding what we are told to find and called problematical. (1) In the theoretical kind we assume what is sought as if it were existent and true, after which we pass through its successive consequences, as if they too were true and established by virtue of our hypothesis, to something admitted: then (a), if that something admitted is true, that which is sought will also be true and the proof will correspond in the reverse order to the analysis, but (b), if we come upon something admittedly false, that which is sought will also be false. (2) In the problematical kind we assume that which is propounded as if it were known, after which we pass through its successive consequences, taking them as true, up to something admitted: if then (a) what is admitted is possible and obtainable, that is, what mathematicians call given, what was originally proposed will also be possible, and the proof will again correspond in reverse order to the analysis, but if (b) we come upon something admittedly impossible, the problem will also be impossible.
Pappus, (c. 330 AD) as quoted by Thomas Little Heath, The Thirteen Books of Euclid's Elements (1908) Vol. 1, Ch. IX. §6.
Analysis
A great part of the progress of formal thought... has been due to the invention of what we may call stenophrenic, or short-mind, symbols. These... disengage the mind from the consideration of ponderous and circuitous mechanical operations and economise its energies for the performance of new and unaccomplished tasks of thought. And the advancement of those sciences has been most notable which have made the most extensive use of these... Here mathematics and chemistry stand pre-eminent. The ancient Greeks... even admitting that their powers were more visualistic than analytic, were yet so impeded by their lack of short-mind symbols as to have made scarcely any progress whatever in analysis. Their arithmetic was a species of geometry. They did not possess the sign for zero, and also did not make use of position as an indicator of value. ...The historical calculations of Archimedes, his approximation to the value of π, etc., owing to this lack of appropriate... symbols, entailed enormous and incredible labors, which, if they had been avoided, would... have led to [even] great[er] discoveries.
Thomas J. McCormack, "Joseph Louis Lagrange. Biographical Sketch" (1898) in his translation of Joseph Louis Lagrange, Lectures on Elementary Mathematics (1898); 2nd edition (1901) p. vii.

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