Internet Marketing

The index of a search engine can be thought of as analogous to the stars in sky. What we see has never existed, as the light has traveled different distances to reach our eye. Similarly, Web pages referenced in an index were also explored at different dates and they may not exist any more.

If on the web you search only for frivolous or sensational news (which are often false and slanderous), you will bring grist to the mill of those who maintain that the era of the web is by no means the “era of knowledge”.

Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.