Toruń, Poland

Brand Manager

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.merito.pl/english/torun
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Manager
I think that not relying too heavily on one bank and one bank manager is a good rule to learn.
Richard Branson
Manager
Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service...The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.
W. Edwards Deming (1982) Out Of The Crisis p. 99
Manager
The man in charge must concern himself with details. If he does not consider them important, neither will his subordinates. Yet “the devil is in the details.” It is hard and monotonous to pay attention to seemingly minor matters. In my work, I probably spend about ninety-nine percent of my time on what others may call petty details. Most managers would rather focus on lofty policy matters. But when the details are ignored, the project fails. No infusion of policy or lofty ideals can then correct the situation.
Hyman G. Rickover (1992) The Rickover Effect

Contact:

ul. Młodzieżowa 31A
87 – 100 Toruń
tel. 56/ 66 09 200
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