Sales and Marketing Psychology

Despite the burgeoning technologies in the field of "helping", on many levels psychotherapy is still a crapshoot. Some of the goal of training, I think, is to help students accept that fact. The work is part science, part art, and part luck. Learning to tolerate the anxiety inherent in that recipe is critical for any clinician.

The great shift … is the movement away from the value-laden languages of … the “humanities,” and toward the ostensibly value-neutral languages of the “sciences.” This attempt to escape from, or to deny, valuation is … especially important in psychology … and the so-called social sciences. Indeed, one could go so far as to say that the specialized languages of these disciplines serve virtually no other purpose than to conceal valuation behind an ostensibly scientific and therefore nonvaluational semantic screen.

Give them quality. That's the best kind of advertising in the world.