Internet Marketing

Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.

Marketing is far too important to be left only to the marketing department!.

A year ago I was the original Internet Dummy. [...] Then while I was on vacation, a colleague ran some telephone wire into the back of my computer, loaded a communications package, and left me a note about how to launch the operation.
Readers, that note is now framed in my office. Eventually that telephone wire led to the Internet and the single most amazing, entertaining and educational experience of my career.
Quite simply, the Internet has revolutionized the way I interact with the outside world, altered my work habits, and burst the bubble around my PC. It has also challenged my thinking about the future of personal communications technology. And I believe that sooner — rather than later — these changes will be mapped onto society as a whole.